Superior Competitive Intelligence

Customer

• Major North American Telecoms Company
• Over $15 billion in revenue and 65,000 employees

Problem

• Wireless engineering teams had trouble identifying operational issues
• Sales and marketing lacked intelligence to improve sales
• Data used by both teams was not centralized or consolidated

Solution

• Development of a Splunk app with custom mapping visualizations and reports
• Integration with 3rd party and internal applications to consolidate datasets
• Enrichment and context using data from other tools, such as Twitter

Result

• Increased competitive performance insights for sales and marketing
• Geolocated and targeted wireless network operational performance visibility
• Superior intelligence improved customer experience and brand confidence