• Major North American Telecoms Company
  • Over $15 billion in revenue and 65,000 employees


  • Wireless engineering teams had trouble identifying operational issues
  • Sales and marketing lacked intelligence to improve sales
  • Data used by both teams was not centralized or consolidated


  • Development of a Splunk app with custom mapping visualizations and reports
  • Integration with 3rd party and internal applications to consolidate datasets
  • Enrichment and context using data from other tools, such as Twitter


  • Increased competitive performance insights for sales and marketing
  • Geolocated and targeted wireless network operational performance visibility
  • Superior intelligence improved customer experience and brand confidence